Aginnovation Expands Business with Majority Stake in Activate Ag Labs to Revolutionize Seed Coating Technology

New partnership expands customer solutions, global capabilities for innovative technologies.

Lodi, California, September 25, 2024 — Aginnovation LLC, a leader in agricultural technology and seed treatment solutions, has acquired a majority stake in Activate Ag Labs Pty Ltd (AAL), a renowned developer of seed coating materials and related technologies. This strategic acquisition aims to enhance Aginnovation's product portfolio, expand its global presence, and drive innovation in seed treatment solutions.

“We are excited to welcome Activate Ag Labs into the Aginnovation family,” said Peter Marks, CEO of Aginnovation. “Their expertise in seed coating materials and commitment to sustainable practices align perfectly with our vision of innovation and customer-focused solutions. This acquisition will enable us to offer even more advanced seed treatment options to our customers.”

Activate Ag Labs, based in Melbourne, Australia, is known for its focus on quality, functionality, and sustainability in seed coating formulations. With a team of biologists, physicists, chemists, and microbiologists, Activate Ag Labs has over 40 years of combined experience in creating high-quality seed coatings that enhance performance and sustainability. The company offers a range of products, formulation assistance, technical advice, and testing services.

Founded in 2012, Aginnovation has been a frontrunner in seed technology, serving markets such as cereals, grains, vegetables, oilseeds, pulses, and specialty crops. The company is recognized for its deep knowledge of seed technology, customer-focused innovation, and commitment to delivering exceptional solutions and support.

“Partnering with Aginnovation offers significant benefits for Activate Ag Labs,” said Mark Verster, director of Activate Ag Labs. “Together, we can leverage our combined strengths to drive innovation in seed treatments and offer unparalleled value to customers worldwide. We look forward to a future of shared success and growth.”

The integration of Activate Ag Labs into Aginnovation’s operations will be seamless, ensuring continued support and service excellence. Both companies are committed to maintaining open communication and support throughout the transition process.

About Aginnovation, LLC

Aginnovation, LLC, founded in 2012 and based in Lodi, California, provides innovative seed treatment solutions with a focus on customer success. With expertise in materials formulation and plant science, Aginnovation serves a wide range of agricultural markets in North America, delivering solutions that enhance seed quality and performance.

About Activate Ag Labs

Activate Ag Labs is based in Melbourne, Australia and split from IPECO Pty Ltd as a separate entity during 2021. They specialize in formulation of seed coating materials and related technologies. With a team of experts in various scientific fields, the company offers high-quality seed coating products under license, technical advice, and testing services to optimize seed performance and sustainability